UX Designer II

Jul 2024 – Present

Designing and launching high impact B2B solutions adopted by Microsoft and other global enterprises; partnering directly with client teams to align on features requirements.

Harnessing AI to infer data and generate personalized suggestions, increasing adoption and engagement across the platform.
Delivering scalable solutions for multiple personas (admins, managers, employees); enabling tailored workflows while driving organization-wide adoption.
Leading creation of promotional and feature walkthrough videos, contributing to a 20% improvement in client enablement and 25% user retention.

Product Designer

Aug 2021 – Mar 2024

Lead end-to-end design of a flagship feature across web and mobile for a new product offering.
Conducted 20+ user interviews and iterative alpha/beta testing to optimize product structure.
Integrated AI/ML features that automated user tasks by 85%, becoming the #1 most used product center.

Designed the integration of TurboTax filing into QuickBooks’ tax hub for 100% of eligible users.
Spearheaded a new tax framework across US and UK markets, increasing task completion by 80%.
Boosted engagement 112% above baseline, surpassing KPIs for user actions; became the #1 most interacted dashboard hub.

Product Design Intern

Jun – Dec 2020

Designed user flows for new Instant Deposit and Quick Payment Link features of QuickBooks.

Increased discoverability and adoption of payment services by 45%.
Redesigned QuickBooks mobile Settings page, rolled out to 100% users, resulting in a 13% mobile conversion lift and 15.7% higher retention.